{"product_id":"reading-sample-a-trade-in-dreams-a-century-of-egyptian-print-advertising","title":"Reading Sample a Trade in Dreams A Century of Egyptian Print Advertising","description":"\u003cdiv id=\"bookDescription_feature_div\" class=\"celwidget\" data-feature-name=\"bookDescription\" data-csa-c-type=\"widget\" data-csa-c-content-id=\"bookDescription\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-asin=\"0748620907\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-id=\"5gnr1z-mtbkb6-u61x7f-9s3xdw\" data-cel-widget=\"bookDescription_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-org-height=\"84\" class=\"expandable-content expanded\"\u003e\n\u003cdiv data-cel-widget=\"bookDescription_feature_div\" data-csa-c-id=\"cx3mg0-fjn2la-4aryex-cqk085\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"977416119X\" data-csa-c-slot-id=\"bookDescription_feature_div\" data-csa-c-content-id=\"bookDescription\" data-csa-c-type=\"widget\" data-feature-name=\"bookDescription\" class=\"celwidget\" id=\"bookDescription_feature_div\"\u003e\n\u003cdiv class=\"a-expander-collapsed-height a-row a-expander-container a-spacing-base a-expander-partial-collapse-container\" data-a-expander-collapsed-height=\"280\" data-a-expander-name=\"book_description_expander\"\u003e\n\u003cdiv class=\"a-expander-content a-expander-partial-collapse-content\" data-expanded=\"false\"\u003e\n\u003cdiv data-org-height=\"84\" class=\"expandable-content expanded\"\u003e\n\u003cdiv data-cel-widget=\"tellAmazon_feature_div\" data-csa-c-id=\"848tf6-da6u3g-l6vhmn-iivbk2\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"977416119X\" data-csa-c-slot-id=\"tellAmazon_feature_div\" data-csa-c-content-id=\"tellAmazon\" data-csa-c-type=\"widget\" data-feature-name=\"tellAmazon\" class=\"celwidget\" id=\"tellAmazon_feature_div\"\u003e\n\u003cdiv data-cel-widget=\"tell-amazon-desktop_DetailPage_1\" data-csa-c-id=\"lrnlvj-7fl87o-9i1aem-hvuzn4\" data-csa-c-painter=\"tell-amazon-desktop-cards\" data-csa-c-type=\"widget\" data-csa-c-slot-id=\"DsUnknown-2\" data-csa-c-content-id=\"DsUnknown\" data-csa-op-log-render=\"\" class=\"celwidget c-f\"\u003e\n\u003cdiv data-mix-claimed=\"true\" data-acp-tracking=\"{}\" data-card-metrics-id=\"tell-amazon-desktop_DetailPage_1\" id=\"CardInstanceU3Use8H_Bn537-UsiEYjiw\"\u003e\n\u003cdiv class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\" data-logged-in=\"false\" data-marketplace=\"A39IBJ37TRP1C6\" data-asin=\"977416119X\"\u003e\n\u003cp\u003eAt the tail end of the nineteenth century, the Industrial Revolution was shifting economies and redrawing global power maps. In this changing world, advertising became more than just a way to sell products—it was a powerful tool that shaped ideas about what to buy, why to buy it, and what it means to be modern. In colonized societies, these changes came swiftly and dramatically.\u003c\/p\u003e\n\u003cp\u003eDrawing on over 350 images of magazine and newspaper ads, Bahia Shehab reveals how consumer culture intertwined with political, social, and economic change during the period between 1880 and 1980 in Egypt. She shows how the Egyptian market navigated the influx of European and American luxury goods, from fine fabrics and jewelry to agricultural machinery, and how these items became symbols of aspiration and, at times, ignited a wave of national resistance. At once a visual feast and a compelling history of commerce and industry in Egypt, \u003cem\u003eA Trade in Dreams\u003c\/em\u003e sheds light on a time when ads did more than sell—they mirrored dreams, ambitions, and the realities of a nation in transition.\u003c\/p\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"_tell-amazon-desktop_style_tell_amazon_div__1YDZk\" data-logged-in=\"false\" data-marketplace=\"A39IBJ37TRP1C6\" data-asin=\"977416119X\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e\u003cspan data-sheets-value='{\"1\":2,\"2\":\"Cairo’s Museum of Islamic Art houses one of the richest collections of artifacts from all periods of Islamic history and all parts of the Islamic world. Structured as a guide, but fully illustrated with superb color photographs, this book suggests a simple but comprehensive itinerary through one of Egypt’s most fascinating museums. Taking readers through the various exhibits, this useful guidebook explains and illuminates the esthetic and historic importance of the museum’s main works on display, including metalwork, textiles, woodwork, glass, carved stone and ivory, and the art of the book. Written by one of the leading authorities on Islamic art and architecture, and lavishly illustrated throughout with specially commissioned color photographs, this is the definitive guide to Egypt’s great collection of Islamic art.\\n\\n Author  :  Brenard O`kane\\nNumber of Pages  :  416\\nBook Dimensions :  23*13\\nAge Group : Adults\\n ISBN : 9789774163388\"}' data-sheets-userformat='{\"2\":15357,\"3\":{\"1\":0},\"5\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"6\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"7\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"8\":{\"1\":[{\"1\":2,\"2\":0,\"5\":{\"1\":2,\"2\":0}},{\"1\":0,\"2\":0,\"3\":3},{\"1\":1,\"2\":0,\"4\":1}]},\"9\":1,\"10\":2,\"11\":0,\"12\":0,\"14\":{\"1\":2,\"2\":0},\"15\":\"Arial, sans-serif\",\"16\":9}' data-sheets-formula=\"=CONCATENATE(R[0]C[2],CHAR(10),CHAR(10),R[0]C[3],CHAR(10),R[0]C[6],CHAR(10),R[0]C[9],CHAR(10),R[0]C[15],CHAR(10),R[0]C[1],)\"\u003eAuthor : Bahia Shehab  \u003cbr\u003eNumber of Pages : 252 - \u003cspan\u003e350 b\u0026amp;w and color illus.\u003c\/span\u003e\u003cbr\u003eBook Dimensions : 25*21\u003cbr\u003eAge Group : Adults\u003cbr\u003eISBN : 9781649033024\u003cbr\u003ePublisher : Auc Press\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"AUC Press","offers":[{"title":"Default Title","offer_id":67659337433363,"sku":"9781649033024","price":900.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0710\/6599\/3491\/files\/91Cw0TjzkXL._SL1500.jpg?v=1791983132","url":"https:\/\/al-balsam.com\/products\/reading-sample-a-trade-in-dreams-a-century-of-egyptian-print-advertising","provider":"Al-Balsam Bookstore","version":"1.0","type":"link"}